Maximizing Brick and Mortar Success

Foot traffic begins online. Before a customer steps into your store, they’ve already made a decision based on your website. If your site is slow, difficult to navigate, or unclear, they might choose a competitor instead. A website for a physical store should be like your best salesperson—clear, friendly, and helpful.

Start with the essential information your customers need: hours, location, parking, phone number, inventory highlights, and how to purchase or reserve items. Use real photos instead of stock images. The first screen should answer, “Is this what I want?” and the second, “How do I get it?” Clear calls to action—call, get directions, order ahead—should be easy to locate without being pushy.

Local search is your new signboard. Having accurate Google Business details, consistent NAP (name, address, phone), and a few concise pages about your services helps customers find you right when they want to buy. Ensure your site loads quickly on mobile; most in-person decisions are made on smartphones.

Connect your website to in-store experiences. Offer online ordering with in-store pickup, live inventory for popular items, and simple forms for special requests. Use email or SMS to confirm pickups and follow up after visits with a thank-you or a special offer. When your online and physical presence work together seamlessly, customers feel valued—and they come back.