A journey across the globe… and beyond

Digital Fin Communications is a boutique media agency that caters to both entrepreneurs and larger organizations, with a diverse clientele ranging from artists and film producers to financial companies and makers of things.

Recent projects include the site for Raindance Canada, Family Channel’s Connor Undercover, a social-media driven site for Mirvish Productions’ Cloud 9, and a redesign of the Live With Culture site for the City of Toronto. Ongoing projects include site development and design, e-marketing and social media strategy for First Weekend Club and e-marketing for Inside Out Gay and Lesbian Film Festival.

Digital Fin is proud to have recently set up shop at the new Annex location of the Centre for Social Innovation. An exciting work environment that supports a vibrant community of thinkers, creators, rule-breakers and mischief-makers, CSI Annex provides Digital Fin with both the resources and the inspiration to become “ambassadors of change” for our clients, our city and the world at large. We look forward to introducing you to our new space and becoming a part of your newest project.

Digital Fin is:

Sarka [sha:rka] Kalusova / Principal & CEO

Sarka Kalusova is an accomplished communications professional, award-winning designer and writer with over 25 years of experience in the international advertising, marketing and media industry.

Fifteen years ago Sarka’s career brought her from Prague to Boston and then Toronto. As Creative Director at McCann-Erickson in Prague, Market & Brand and Dorland Advertising, Sarka developed and launched campaigns for BMW, Gillette, Nestlé, Peugeot, Bacardi-Martini and Bata. In the US, she established a new communications division for JKW International in Boston and was Director of Marketing Communications at software company AccuSoft Corporation.

In Canada, Sarka joined forces with e-marketers Connectus Direct where she managed creative and strategy development services for L’Oréal, General Motors, ClubLink, Telus, AOL, Johnson & Johnson and Canada Post. She has developed award-winning strategies and campaigns for The Loyalty Group/AirMiles, Cadbury/Canada Dry, Bell Canada, Universal Music Canada, Canadian Tire and many others.

Sarka’s interests run the gamut from watching the grass grow (’cause you never know what you might miss) to interplanetary travel.

Cassandra Nicolaou / Content Producer

Content Producer Cassandra Nicolaou is a graduate of the Canadian Film Centre’s Directors’ Lab and brings 15 years of film, TV and online content creation to our team. Cassandra first dabbled in the world of new media as an undergrad in Systems Design Engineering at the University of Waterloo. Two workterms worth of staring at code sent her running to the Department of English Literature, where she completed her Honours BA with a specialization in Arts Management. Feeling that her interests weren’t quite broad enough, Cassandra began working in film production, and wrote and directed several award-winning short films before attending the Canadian Film Centre. In 2004 she completed her feature “Show Me” and has more recently ventured into the world of documentary with her film “Girls on Top”.

Cassandra’s transition to the world of web-based creation and dissemination is a natural on many levels, and she finds the immediacy of online media a refreshing antidote to the slow-as-molasses labours of film development.